Jones & Co: NOJO Music

Sheri Jones has been in the Canadian music business for 14 years. Her competencies include all elements of promoting a cultural industry and supporting individual artist's creative endeavours. Sheri's solid understanding of infrastructure and management issues is the foundation from which her innovation springboards. Her trademarks are a proactive approach toward attaining goals and an intuitive ability to identify and exploit direct routes to results.

Sheri's introduction to the industry on a national and international level began in the early 1990's. Her role evolved from that of an employee to a business owner with the incorporation of Jones &Co. in 1994 and the subsequent creation of an independent recording label, Turtlemusik, in 1996. She quickly developed skills around industry-specific project planning, management and technical expertise while gaining a sound understanding of the broader picture. She developed a network of contacts throughout both regional and national industry levels and took advantage of knowledgeable resources accessible through organizations like FACTOR and CARAS. This was a continuation and expansion on her involvement with the origin and growth of the ECMA and created even broader access to the industry community.

Sheri's artist management skill has developed the careers and profiles of such talented artists as Mary Jane Lamond, Kim Stockwood and Ashley MacIsaac to national/international levels. She approaches her work with each artist very individually-diligently working to understand how she can contribute to achieving success no matter what the genre or the nature and location of the audience. Recording and marketing plans, touring schedules and financial budgeting/management are areas of expertise which have been honed through the practical experience of managing eight artists. From the macro to the minutae, Sheri has hands-on, practical knowledge of what effort and activity is required to effectively develop talent within the sound recording industry.

In performing the multi-faceted management role, Sheri has developed and sustained relationships over many years with government agencies, industry associations, contracted service providers and staff. Her approach is consultative and inclusive and is characterized by a clarity of purpose and transparent communication methods. Her ability to create energized working environments through finding a shared passion for the industry leads to mutual enthusiasm and commitment to goals. She encourages and herself engages in informed risk-taking that is thoughtfully and thoroughly supported by solidly researched action plans. Through her professional alliances she gives and receives respect for innovation, hard work and determination.

On the creative front, Sheri has developed numerous initiatives in support of recording projects which have dealt with the entire spectrum of broad planning for international exposure to the smallest administrative detail of procurement and distribution. Whether arranging a recording launch or bringing together the elements to create a music video, Sheri consistently thrives despite the frequent context of stringent time and financial limitations. The seamless merger of creative and concrete has become her forte based on years of marketing plan development and execution.

Sheri Jones has developed an impressive profile and track record within the industry as a talented and insightful artist manager, an infrastructure specialist and an industry builder. Over and above her direct involvement with the artists she represents, Sheri has given her time and shared her lessons learned with hundreds of industry newcomers. Her willingness to engage in collaborative efforts has also contributed to cross-functional strengthening within the local industry. Sharing information on accessing public funding with new artists, participating in sector strategy sessions and undertaking national surveys in support of industry growth and development are just a few examples of her diverse activities within the sound recording milieu.

Industry Affiliations:

2001-2003 Co-Chair, East Coast Music Association Board of Directors
1999-Present CARAS Board of Directors (Vice President)
2002-Present FACTOR Board of Directors (Secretary)
2000-2001 FACTOR Radio Marketing Fund Consulting Contract
1999-2001 The Cultural Network of Nova Scotia Board of Directors
1996-2000 FACTOR Board of Directors (Vice President, Treasurer)
1994-1996 FACTOR National Advisory Board
1989-1996 The East Coast Music Association (Founding Director & Chair)
1987-1989, 1997 The Music Industry Association of Nova Scotia Board of Directors

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Shelley Nordstrom has been an active player in the east coast music scene and the national music industry for over twenty years. Shelley has had experience with virtually every medium that impact on the music industry. Her extensive retail knowledge and expertise has taken her from being Operations Director - A&A Records & Tapes to establishing regional and national avenues of distribution. Throughout the years she has developed solid relationships with the press and media and has experience with many major and independent labels and hundreds of artists and artist managers.

Shelley has launched an Artist Development Services company through NOJO Music - a partnership with music industry professional Sheri Jones. This division will focus on artist development, fan base development, specialized retail support, marketing and promotional strategies, event planning and special projects. .

Shelley has been an Executive member of the ECMA Board of Directors of the ECMA since 1999, and has served as Co-Chair of the East Coast Music Association for the 2002 and 2003 term. Most recently, Shelley serves as the 2004 Chair of the East Coast Music Association. She also serves on the National Advisory Board for FACTOR.

Shelley is often found supporting live east coast music and attending music industry related events.

Contact Information:
Shelley Nordstrom
NOJO Music - Artist Development Services
PO Box 25072, Halifax, NS B3M 4H4
Tel: (902) 876-8987
Email: snordstrom@ns.sympatico.ca

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Experienced Industry Professionals -- Innovative
Connected -- Cost Conscious -- Thorough

NOJO is introducing a new, multi-dimensional development resource to the music and entertainment industry in Canada. Shelley Nordstrom and Sheri Jones have blended their industry connections, experiences and skills to create a client-centered, goal-oriented division which will focus on artist development, audience development, event planning and special projects for:

self-managed artists
professional artist managers/management companies
labels/distributors
corporate clients

NOJO's market familiarity and proven development ability enable them to offer these essential niche services:

marketing and promotion
specialized retail support
event planning
tour advancing / management
fan base initiatives
preparation of funding and grant applications
customized compilation recordings
manufacturing liaison - MMS Atlantic
special projects

Marketing and Promotion

From designing strategic integrated marketing campaigns and developing detailed budgets to the execution of short and long-term marketing campaigns, NOJO can help you maximize your budget.

Specialized Retail Support

NOJO will develop regional, national and international sales initiatives and advertising campaigns to ensure maximum retail presence in touring and airplay markets.

Event Planning

NOJO has experience in planning initiatives and events from release functions to nationally attended conferences. Their on-the-ground management experience includes managing personnel (staff, boards and volunteer groups) and budgets as well as contributing to the creative vision of the event.

Tour Management

NOJO can advance and manage every aspect of artist touring from promotional liaison with venues, media and retail to the logistics of daily performances. Their attention to detail creates streamlined and workable itinerary's and budgets.

NOJO Produced Products